Timing is everything in SMS and MMS marketing. Whether you're sending promotional offers, reminders, or customer updates, knowing when to send your messages can dramatically improve open rates, engagement, and conversions.
In this guide, we’ll break down the best times to send SMS and MMS campaigns through Cellcast — backed by industry benchmarks and behavioural data — so your messages land at the right moment for your audience.
SMS has a 98% open rate, and most messages are read within 3 minutes of delivery. But sending a message at the wrong time — like late at night or during a work rush — can hurt your results or even cause opt-outs.
Sending your message when your customer is most likely to engage, click, or act is key to success.
Weekdays: 9:00 AM – 11:30 AM
Afternoon: 1:30 PM – 3:00 PM
Late Afternoon: 4:30 PM – 6:00 PM
Cellcast allows you to schedule your messages in advance and even set up automated flows. Our platform lets you target specific times based on customer timezone, behaviour, and interaction history.
Pro Tip: Run A/B tests to find your optimal send time using Cellcast’s advanced reporting dashboard.
Knowing when to send your SMS or MMS message is one of the most important parts of your mobile marketing strategy. With Cellcast, you have the tools to send the right message, at the right time, to the right person.
Need help planning your campaign timing?
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