5 min read

Using Cellcast to drive eCommerce sales

Milkman Grooming Co | Cellcast
William Teig
Published on
December 13, 2023

Milkman Grooming Co is an Australian DC and wholesale seller of mens grooming products


Queensland, Australia

Product & Strategies


Milkman grooming chose Cellcast as their SMS and MMS marketing platform in order to drive more eCommerce sales for their mens grooming products. As we learned from our talk with the co-founder Jackee, they have two audiences they target with their bulk SMS blasts, their direct-to-consumer audience and their wholesale audience which are hair salons that re-sell their products. Listen to the interview to hear why Milkman uses Cellcast, and continue reading to learn more about how Cellcast can drive more sales for eCommerce businesses.

eCommerce with Cellcast

Are you searching for effective strategies to boost eCommerce sales and gain a competitive edge in the digital market? Have you given any thought to using SMS marketing to engage your audience and increase conversions? This comprehensive guide will explore how Cellcast Interactive Media, a leading mobile communications provider, can help you leverage SMS marketing to propel your eCommerce business to new heights. From understanding the benefits of SMS marketing to implementing successful campaigns, we will provide expert insights and practical tips to drive eCommerce sales using Cellcast.

Unleashing the Power of SMS Marketing for eCommerce

In the era of mobile dominance, SMS marketing offers unparalleled advantages that can significantly impact your sales and customer engagement. Let's delve deeper into the key benefits of SMS marketing for eCommerce businesses:

  1. High Open Rates

SMS messages boast an astounding open rate, with studies indicating that nearly 98% of text messages are read within minutes of delivery. Unlike emails that may go unread or social media posts that can get lost in news feeds, SMS marketing ensures that your marketing messages have a greater chance of being seen and acted upon by your target audience.  

  1. Instant and Direct Communication:

SMS marketing enables you to reach your customers directly and instantaneously. Unlike other marketing channels, where there may be delays in delivery or filtering mechanisms, SMS messages are received instantly on mobile devices. You can build a direct channel of communication with your audience and make sure that your messages get through to them on time by utilising the power of Cellcast Interactive Media.

  1. Wide Reach:

Mobile phones have become an indispensable part of people's lives worldwide, giving SMS marketing an extensive reach. With Cellcast Interactive Media's comprehensive services, you can connect with your customers wherever they are, tapping into a global market. Whether your target audience is local or international, SMS marketing allows you to engage with them effectively.

  1. Personalized Engagement

SMS marketing allows you to personalise your messages and tailor them to the preferences and behaviours of individual customers. By leveraging customer data and insights, you can create targeted SMS campaigns that resonate with your audience, fostering a sense of personal connection and driving engagement. Personalisation can include:

  • Addressing the recipient by name.
  • Referencing their recent purchase history.
  • Offering personalised recommendations based on browsing or buying patterns.
  1. Increased Customer Loyalty and Repeat Purchases

SMS marketing is a powerful tool to build customer loyalty and encourage repeat purchases. You can make your customers feel valued and appreciated by delivering personalised offers, exclusive discounts, and early access to new products or promotions. When customers receive relevant and enticing offers directly on their mobile devices, it increases the likelihood of them making repeat purchases and becoming loyal advocates of your brand.

  1. Enhanced Customer Service and Support

SMS marketing can also be utilised to provide exceptional customer service and support. By sending order confirmations, shipping notifications, and tracking details via SMS, you keep your customers informed and reduce their anxiety about their purchases. Additionally, SMS provides a convenient channel for customers to reach out with inquiries or support requests, allowing you to address their concerns and provide a seamless shopping experience promptly.

Crafting Successful SMS Marketing Campaigns with Cellcast

Using Cellcast Interactive Media to drive eCommerce sales through SMS marketing involves a strategic approach. Let's break down the process into actionable steps:

Step 1: Define Your Campaign Objectives

Before you embark on your SMS marketing journey, it's crucial to define the objectives and goals of your campaign. Determine the purpose of your SMS messages—promoting limited-time sales, notifying customers about product launches or restocks, sending order confirmations, requesting feedback, or any other relevant communication. Clearly outlining your campaign's focus will help you craft targeted and compelling messages.

Step 2: Building a Quality SMS Marketing List

Building a quality SMS marketing list is vital for the success of your campaigns. Ensure that you collect phone numbers from your customers throughout their journey with your eCommerce business. Whether it's during the signup process, at the time of purchase, or through opt-in forms on your website, be transparent about your intent to send SMS messages and seek permission from your customers. It's essential to comply with local data privacy regulations and ensure you have proper consent to send SMS messages.

Step 3: Choosing the Perfect SMS Marketing Service Provider

Cellcast Interactive Media is your ideal partner when it comes to SMS marketing. As a leading mobile communications provider, Cellcast offers services tailored specifically for businesses like yours. Cellcast is prepared to handle your SMS marketing demands and boost your eCommerce sales thanks to a track record of providing over 2000 happy clients and generating year-over-year growth of 200%. Their robust platform, user-friendly interface, and advanced analytics capabilities make them the go-to choice for businesses seeking reliable and effective SMS marketing solutions.

Step 4: Crafting Compelling Text Messages

Crafting compelling and concise text messages is an art form in itself. When using Cellcast Interactive Media, you can engage your customers with well-crafted SMS messages. Remember to keep your texts concise, focusing on the key message you want to convey. Personalise the news whenever possible, addressing the recipient by name or referencing their recent purchase history. Create a sense of urgency or exclusivity to entice customers. Please include a clear call-to-action that drives them to take the desired action, such as purchasing, visiting your website, or redeeming a discount code.

Step 5: Measuring and Optimising Campaign Performance

To ensure continuous improvement and optimise your SMS marketing efforts, it's crucial to measure the success of your campaigns. To assist you in tracking essential metrics, including open rates, click-through rates, conversion rates, and overall campaign performance, Cellcast Interactive Media offers extensive analytics and reporting capabilities. Analysing these insights allows you to make data-driven decisions, refine your strategies, and achieve better results in future campaigns. Pay attention to which messages and offers resonate most with your audience and iterate based on their preferences and behaviours.

Testimonial: Realising the Potential of Cellcast Interactive Media

To gain further insights into the effectiveness of Cellcast Interactive Media for SMS marketing, let's hear from Jackee, from Milkman Grooming co:

"I was searching for a platform that would provide SMS marketing at a reasonable price, and after extensive research, Cellcast came out as the most affordable option. We have been using it ad hoc to test if our customer base prefers receiving messages via SMS. Cellcast has been the only provider we've used for a year now. Being based in Melbourne, supporting local businesses was important, and Cellcast's proactive outreach and commitment to customer feedback impressed me. The pricing structure, with the option to buy bundles and receive discounts, has been a major advantage for us. We're now on our second round of SMS campaigns, and the results have been excellent."

- Jackee de Campo

The Future of SMS Marketing and Cellcast's Innovative Solutions

As the digital landscape evolves rapidly, SMS marketing remains a powerful and ever-relevant tool for eCommerce businesses. Let's explore the future of SMS marketing and how Cellcast Interactive Media is at the forefront of innovation, providing groundbreaking solutions to meet the evolving needs of businesses.

Cellcast Australia has established itself as a trusted and reliable provider of mobile communications solutions. With over 15 years of experience in implementing custom technology solutions, Cellcast Australia is well-equipped to navigate the dynamic landscape of SMS marketing. As an independent and 100% Australian-owned company, they deeply understand the local market and are committed to helping businesses thrive.

One of the key aspects that sets Cellcast Interactive Media apart is its focus on SMS and MMS messaging. As communication preferences evolve, businesses must adapt their strategies to meet customer expectations. By incorporating MMS messaging alongside traditional SMS, Cellcast Interactive Media enables enterprises to deliver rich and engaging content directly to their customers' mobile devices. This opens up new possibilities for creative and impactful marketing campaigns.

In line with their commitment to accessibility, Cellcast Interactive Media aims to make mobile marketing accessible to everyone. Businesses across diverse market sectors should have access to the communication tools required to achieve new efficiencies and drive growth. Whether it's small businesses or large enterprises, Cellcast Interactive Media provides scalable solutions that cater to each company's unique needs, empowering them to harness the potential of SMS marketing.

Cellcast Interactive Media maintains strategic alliances with top global infrastructure providers and media partners to keep their clients on the cutting edge. Through these collaborations, they are able to utilise the resources that control millions of active users while harnessing the advantages of various channels and supporting networks. Cellcast Interactive Media increases growth by using these vast networks. In the cluttered digital landscape, it gives its clients a competitive advantage.

Looking ahead, Cellcast Interactive Media continues to innovate and explore new possibilities in SMS marketing. They stay abreast of emerging technologies, industry trends, and consumer behaviour to develop cutting-edge solutions that align with the future needs of businesses. By investing in research and development, Cellcast Interactive Media remains at the forefront of SMS marketing innovation, constantly enhancing its platform to deliver superior client results.

The future of SMS marketing is bright, and Cellcast Interactive Media is leading the way with its innovative solutions. As businesses continue to recognise the power of SMS marketing in driving eCommerce sales, Cellcast Interactive Media provides the expertise, tools, and partnerships to maximise the potential of this marketing channel. By staying dedicated to its mission of making mobile marketing accessible to everyone, Cellcast Interactive Media empowers businesses across diverse sectors to achieve new efficiencies and reach their growth objectives. 

Embrace the future of SMS marketing with Cellcast Interactive Media and embark on a journey of continued success in the ever-evolving digital landscape.


In today's fast-paced digital landscape, SMS marketing has become a powerful tool for eCommerce businesses to drive sales, engage customers, and achieve sustainable growth. By leveraging the services of Cellcast Interactive Media, you can unlock the full potential of SMS marketing and stay ahead of the competition. Follow the steps outlined in this guide, define your objectives, collect phone numbers compliantly, choose Cellcast as your service provider, craft compelling messages, and measure your campaign's success. With Cellcast Interactive Media by your side, you have the expertise and resources to propel your eCommerce business to new heights and create a genuinely engaging and profitable customer experience. Don't miss out on the opportunity to drive eCommerce sales with Cellcast Interactive Media's SMS marketing solutions. Start your journey today and witness the transformative power of SMS marketing for your business.

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