5 min read

Using Cellcast to book comedians for a club

Big Fork Theatre | Cellcast
William Teig
Published on
December 13, 2023

Big Fork Theatre is Brisbanes home for improv and comedy. Since 2015, Big Fork Theatre has established a cult following in Brisbane, with sold out runs at the Brisbane Comedy Festival and the Anywhere Theatre Festival.


Melbourne, Australia

Product & Strategies

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Unleash the Power of SMS Marketing for Comedy Clubs

Say Goodbye to Traditional Advertising Methods

Are you sick and exhausted with traditional comedy nightclub advertising, which is time-consuming and expensive? Are you looking for a more effective and engaging way to attract customers to your comedy club? Look no further! In this guide, we'll show you how to use Cellcast Interactive Media's SMS platform to book comedians for your club and keep your audience coming back for more laughter.

Running a successful comedy club requires more than just great comedians. You need a way to reach and engage your audience, creating a sense of excitement and exclusivity that keeps them coming back for more. Traditional advertising methods like billboards, radio ads, and flyers can be hit or miss, often resulting in wasted resources and minimal returns. So how can you make sure your marketing efforts pay off?

The Power of SMS Marketing for Comedy Clubs

Have you ever wondered how much impact text messages can have on your comedy club's success? SMS marketing has proven to be particularly effective for comedy clubs because it instantly makes customers feel like insiders as soon as they join your subscriber list. The beauty of SMS is that it allows you to communicate with your audience in real-time, making it a powerful tool to drive engagement and increase attendance.

When most patrons walk through the door, they do so with their phones in hand. Unlike emails and social media messages, which may go unnoticed or be delayed, club texting happens in real-time. For the patron, an SMS can mean huge discounts on drinks, reduced admissions, or even VIP access. It's a direct line of communication that creates a personal connection with your audience.

Furthermore, SMS mobile marketing for clubs generally targets millennials, who are always glued to their smartphones. By leveraging the power of SMS, you can tap into this tech-savvy demographic and make your comedy club the hottest spot in town.

Mastering SMS Business Etiquette

When it comes to SMS marketing for clubs, specific business etiquette rules apply. Unlike personal text messages, you must ensure that your SMS campaigns comply with regulations and respect your subscribers' privacy.

  • One important rule is to obtain proper consent from your audience before sending them SMS messages. This can be achieved through opt-in processes, such as having customers subscribe to your SMS list via an online form or keyword-based opt-ins. Make it clear to your subscribers what they can expect from your SMS updates and how often they will receive them.
  • It's also critical to give subscribers a simple means to stop receiving messages if they choose to do so no longer. Including an unsubscribe option in your SMS campaigns demonstrates your commitment to respecting your audience's preferences.
  • SMS messages should be concise, clear, and engaging. Keep your messages short and to the point, ensuring that the most important information stands out. Be mindful of when you send your messages, avoiding late-night or early-morning texts that may disrupt your subscribers' peace.
  • Finally, consider the tone and language you use in your SMS campaigns. Understanding your target audience is critical. For comedy clubs, you can inject humor and use emoticons that resonate with your audience, creating a fun and relatable experience.

Unlocking the Potential of Cellcast Interactive Media

Cellcast Interactive Media provides a comprehensive SMS platform that can revolutionise how you book comedians for your club. Let's explore some of the critical features and strategies you can leverage to enhance your comedy club's success:

Send Last-Minute Announcements from Inside the Club

Imagine being able to inform your audience about surprise comedy shows or special events happening right at that moment. With Cellcast's SMS platform, you can send last-minute announcements directly from inside the club, creating a sense of exclusivity and urgency to make your subscribers feel like they're part of something truly special.

Whether it's a surprise appearance by a renowned comedian or a spontaneous comedy night, sending instant SMS updates allows you to generate excitement and boost attendance. By leveraging the immediacy of SMS, you can capture your audience's attention, entice them to drop everything and head to your comedy club for a night of laughter.

Inform Customers of Special Events with SMS Blasts

Looking to promote a big comedy event or showcase? SMS blasts are a powerful way to reach your entire subscriber list instantly. You can keep your comedy club in front of your consumers' minds by informing them of forthcoming performances, ticket sales, and special deals with only a few clicks.

Timing is crucial when it comes to SMS blasts. By strategically scheduling your messages, you can create anticipation and generate buzz around your events. Consider sending reminders a few days before the show and last-minute alerts to capture those spontaneous attendees. With Cellcast's SMS platform, you have the flexibility to customize your SMS blasts to suit your comedy club's schedule and audience preferences.

Use SMS Long Codes for VIP Offers

Everyone loves to feel like a VIP, and SMS long codes allow you to provide exclusive offers to your most loyal customers. Offering special discounts, free drinks, or VIP access through SMS'll make your subscribers feel valued and appreciated, leading to increased customer loyalty and repeat visits.

Creating a sense of exclusivity and personalised attention is crucial in the entertainment industry. With Cellcast's long SMS codes, you can establish a direct channel to reward your VIP customers. Consider sending unique codes or keywords that unlock special perks, such as priority seating or backstage meet-and-greets with comedians. This enhances the customer experience and fosters a strong connection between your comedy club and its dedicated audience.

Create a Database of Customers

Building a database of your customers is crucial for targeted marketing and personalised promotions. With Cellcast's SMS platform, you can easily collect customer data and preferences, tailoring your messages and offers specifically to their interests. This level of personalisation enhances the customer experience and strengthens the bond between your comedy club and its audience.

Encourage your customers to provide their information by offering incentives or exclusive content in exchange. You can ask for details like their name, birthday, and favourite comedians, which will help you send highly targeted and relevant messages. By leveraging this valuable customer data, you can send personalised offers, such as birthday discounts or recommendations based on their comedy preferences, ensuring that each interaction with your comedy club feels tailored and special.

Run Contests to Increase Brand Awareness

Contests are a fantastic way to engage your audience and increase brand awareness. With Cellcast's SMS platform, you can run exciting contests encouraging participation and creating buzz around your comedy club. From ticket giveaways to meet-and-greets with comedians, the possibilities are endless. These contests generate excitement and help grow your subscriber list, expanding your reach even further.

Consider running creative contests that align with the spirit of your comedy club. For example, you could invite your subscribers to submit their funniest jokes or provide captions for comedy-themed images. Encourage participants to spread the word about the giveaway to their friends in order to expand your audience and draw in more potential clients. Don't forget to leverage social media platforms to spread the word and create a buzz around your contests. Combining SMS marketing with engaging contests builds a community of enthusiastic fans who can't wait to visit your comedy club.

Real Success Stories with Cellcast Interactive Media

But don't just take our word for it. Big Fork Theatre, the only dedicated improv comedy theatre in Brisbane, can attest to the power of Cellcast's SMS platform:

"Our key objectives for putting an SMS provider in place was to allow us to ensure that communications that we wanted to get to our community members actually reached them. With emails and other communication methods, we sometimes found it difficult to ensure that people kept up to date with what was happening. Communication with our community and members was another one of the key goals to implement an SMS provider, to allow us to streamline how we actually communicate. We've achieved that, and we've also been able to achieve the outcome where people are getting the messages that we're sending them. So we are getting much better feedback from our members, saying that they like the way that we're communicating with them. As a recipient of SMS messages from companies and providers, I find it a convenient way to interact with those businesses that I need to interact with. And equally, I've found it incredibly easy to produce bulk-targeted SMS messages to the people we need to communicate with. It's been incredibly successful, and we'll continue working with Cellcast."


Say goodbye to the tedious and costly traditional advertising methods for your comedy club. Embrace the power of SMS marketing with Cellcast Interactive Media, and watch your audience grow. From last-minute announcements to VIP offers and targeted contests, Cellcast's SMS platform provides the tools to book comedians, engage your audience, and create unforgettable experiences. Join the comedy club revolution today and keep your customers laughing for years to come!

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