5 min read

What is a text message?

It might be argued that short message service (SMS), also known as SMS, is the first type of digital messaging. Australians use the term SMS to refer to regular text messaging on mobile phones. It’s important to note that we employ Telstra and Vodafone for SMS because of pricing, capacity, handling effectiveness and infrastructure quality, as well as the ability to transmit large volumes of text messages.

Yanire Herrera
Published on
December 13, 2023
Yanire Herrera
Customer Service Agent
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An Australian wholesale SMS service provider, Cellcast relies on local carriers to provide high-quality service and performance. The bulk SMS packages for one-time campaigns or segmented customer accounts for self-service SMS Blasts are available to all of our channel partners, and we welcome resellers.

In the early days of mobile telegraphy, people could transmit brief messages via pagers, which evolved into SMS in the late 1990s. The transmission of electrical messages through radio waves is referred to as “wireless telegraphy.” Modern mobile phone communications, such as SMS, were made possible thanks to radio pagers.

To facilitate mobile SMS communication, a system of standardised radio frequency communications was put in place. In the Global System for Mobile Communications, these protocols were established (GSM). SMS was limited to 160 characters due to these protocols.

Text Message Service

A GSM mobile phone and a cell network subscription are needed to send and receive SMS messages. Network providers set the prices for sending an SMS, and charges are dependent on the quantity of messages sent rather than the size of the message. Text message charges are taken from your account’s available credit. Please contact a member of our customer excellence team to set up a post-pay account.

According to a recent report, bulk text messaging and its corresponding mobile campaigns have surged 88% since 2016. This is most likely owing to the rising noise we are bombarded with via an overcrowded email/social media landscape.

SMS Marketing as a Tool

Text messaging software is now included in all smartphones, allowing users to send and receive SMS messages. Enter the receiver’s phone number in the recipient field and hit “send” to send a mass text message from Cellcast.

Enhance corporate communication by sending SMS messages.

Notifications that are broadcasted

Using a user-centric API, you can manage alerts across SMS, push, messaging applications, and more. Notifications via many channels, group notifications, and high-priority alerts are all possibilities.

Using broadcast notifications, a team leader’s communication with his team is made easier within companies. Send a message to some or all of your workers, including memos, meetings, and reminders, about anything.

Coupons and gift cards

Voucher codes and discounts can be sent to clients by SMS in order to entice them to your business. Customers love SMS coupons because they may save money as they shop.

SMS that can be programmed

Using the computer language you already know, send each other text and images.
Arrival Alerts, Appointment Reminders, and SMS Marketing are all possible with this service.


Custom SMS questionnaires may be created for consumers who choose to unsubscribe, allowing Cellcast to learn more about their preferences during the process. Afterwards, remarketing might be carried out to boost the value of the campaign.

Doesn’t need an internet connection

Without internet connectivity, SMS may be sent through a GSM network. Marketers may use this to get their messaging out to those who don’t have access to the internet or broadband.


Organizations can save and schedule SMS as draughts to be sent at a later date. For future use, they can be kept in databases. To maintain track of your campaign history, this function is essential for marketing campaigns and promotions.


Due to its near-instantaneous transmission, SMS messages are delivered in real time. Send an immediate SMS to your consumers to notify them of order confirmations, new deals, and new goods.

As a marketing tool, it’s great

SMS is a great marketing tool because of its many capabilities. It is, in fact, one of the most popular marketing platforms. A large percentage of those who get text messages open them. In contrast to emails, SMS messages are virtually always opened and read by the receiver. Text messaging’s intimate character lends itself perfectly to promotional purposes. SMS is a more effective method of promoting a company endeavour than email or other forms of marketing. Text messaging’s brief and precise nature compels the sender to be succinct. The organisation’s long-term success is aided by this judicious use of language. Sending SMS is a low-cost method of communicating with a specific group of customers. There are just a few of firms in Australia that understand how to take advantage of the mobile market in such a way as to provide an incomparable competitive advantage.

Mobile marketing is a no-brainer because of the guaranteed delivery and the ability to see SMS messages in real time.

Yanire Herrera
Customer Service Agent
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