5 min read

Top 5 Marketing Ideas to Ace Women’s Day 2023

International Women’s Day is on the 8th of March every year, the perfect time for retailers to participate because it’s a great way to build brand awareness, promote related products, and reach new customers. Some of you might still be sceptical and wonder “How can my business get in on this day?” Well, the answer is simple: participate by offering some great deals and promote on the right channel, like sending your customers a tailored SMS or MMS. Read ahead for some marketing strategies that will strengthen the bond you share with your customers while generating some great sales.

By
Yanire Herrera
Published on
December 13, 2023
Contributors
Yanire Herrera
Customer Service Agent
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1. Send appreciation to your female customers

Many businesses discard this holiday as a day worth marketing for. Contrary to what many may think, it’s one of the best dates to bond with your loyal female customers. In fact, a study shows that 85% of women are loyal to their favourite brands. That kind of loyalty is worth celebrating. Take this day to remind those female customers that you appreciate them, and just like they support you, you support them. It’s the perfect time to send an SMS or MMS saying something like “To all the incredible women in the world, Happy International Women’s Day!”

2. Dedicate the Website for the Day

It’s a great way to show your customers that you care about them, and your website is the perfect place to start!

  • You can add a banner saying something like “Happy International Women’s Day! We celebrate you!”
  • You can also personalise your landing page and start by marketing International Women’s Day products, and have a featured product section.
  • You can feature your best-selling products that can be related to International Women’s Day. For example, highlight women who use your products, promote products by female designers, and products that highlight women-related issues.

The most important thing is that your message stays consistent throughout the store.

3. Customise a Women’s Day Gift Set

The variety of gifts for International Women’s Day can include cakes, cupcakes, notebooks, mugs, journals, clothing, home decor items, personal care products, beauty products and flowers. You can create a special package of products your customers can give to the special women in their lives. The package can include a “Happy Women’s Day” card, and an array of products like a mug, candle, face mask, etc.  

Alternatively, you can offer a small gift for every purchase. Or a package deal where if they purchase three items from your store, one of those items will be free. Giving them the freedom to choose which item they’d like for free will make them feel valued. After all, everyone likes the autonomy of having a choice.

An MMS would be ideal to highlight your International Women’s Day package. It will help your customers visualize how the gift will look like.

4. Make a limited-time offer or promotion

By offering time-sensitive deals you encourage your customers to have a reason to buy from your website. You can send out an SMS saying “Happy International Women’s Day! Take 20% off our entire collection on the 8th of March only.”

You can also market ahead of time by sending out your SMS and MMS before the 8th of March, this way those who might be interested in express delivery before the date can place their orders. Alternatively, you can offer free shipping to those that make purchases before the 8th of March.

5. Offer a Women’s Day Giveaway

Everyone likes to feel special, and what would make your female customers feel more special than a little gift from one of their favourite brands? You can send out an SMS or MMS to let them know about your Women’s Day giveaway and have them sign-up. Send them an SMS saying, “We value our female customers, and this Women’s Day we’d like to celebrate you with a little giveaway! Click on the link below to sign-up.” Chances are they will also check out your website after signing up, and make a purchase or two. Regardless, you’ll be creating customer engagement and customer retention.

On a Final Note…

International Women’s Day is a day to celebrate the importance of women in our society. Whether you’re using this holiday to wish your clientele a Happy International Women’s, offer a women-tailored gift, generate some sales, or bond with your female customers sending an SMS or MMS for this special holiday is a great go-to. Contact our marketing team for help sending out your International Women’s Day Campaign.


Contributors
Yanire Herrera
Customer Service Agent
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