Tips & Tricks for Sending the Perfect Halloween SMS

Halloween is all about fun, surprises, and a little fright — and your SMS campaigns should capture that same energy. Whether you’re promoting costumes, food & drink specials, or seasonal sales, here are five expert tips (and a couple of cheeky tricks) to make your Halloween text messages both memorable and effective.

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1. Keep It Short and Spooky

SMS works best when your message is clear and direct. Aim for one killer offer or reminder per text.
Example:
“👻 Spooky Sale Ends Midnight! Grab your costume before it vanishes [link]”

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2. Add Personality (and a Trick or Pun)

Halloween is the perfect excuse to get creative — use puns, emojis, or even a “trick” to grab attention.
Examples:

• “🎃 No tricks, just treats! 20% off costumes until midnight 👻 [link]”
• “🕷️ Our prices are so good it’s scary. Don’t get caught in the web — sale ends tonight! [link]”

3. Create a Sense of (Creepy) Urgency

Time-sensitive offers convert best during holidays. Use urgency cues like:

• “One night only”
• “The witching hour is near”
• “Final chance before it vanishes”

Send reminder SMS on the 30th and 31st of October for maximum impact.

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4. Make It Personal (Boo!)

Segment your SMS list and tailor content:

• Parents shopping for kids’ costumes
• Adults looking for party tickets or spooky cocktails
• Customers browsing décor and sweet treats

Personalisation ensures every SMS feels crafted for the recipient.

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5. Offer Last-Minute “Treats”

Many people leave Halloween shopping to the last minute. Offer instant solutions such as:

• Digital vouchers
• Click-and-collect offers
• “Trick-or-Treat bundles” with limited stock

This way, even on October 31, you’re still capturing sales.

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👻 Final Thoughts

Halloween SMS marketing is fast, fun, and frightfully effective. Keep your campaigns short, themed, and well-timed — and you’ll treat your customers while boosting October sales.

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