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SMS vs MMS Marketing: Duel of the Text Titans

In the digital age, it's essential to choose the right medium for marketing. In the battle between SMS (Short Message Service) and MMS (Multimedia Messaging Service), who reigns supreme? In this lighthearted exploration, we'll dive into the key features, pros, cons, and even some unexpected facts about both platforms.

By
William Teig
Published on
September 19, 2023
Table of Contents
Contributors
William Teig
Head of Marketing
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In the digital age, it's essential to choose the right medium for marketing. In the battle between SMS (Short Message Service) and MMS (Multimedia Messaging Service), who reigns supreme? In this lighthearted exploration, we'll dive into the key features, pros, cons, and even some unexpected facts about both platforms. 

The Power of Simplicity: SMS Marketing

Text messages are one of the preferred methods of communication worldwide. In fact, as of 2021, 5 billion people were sending and receiving SMS messages globally. Now that’s a lot of thumbs working overtime! 

Pros of SMS Marketing

1. Reach:

SMS marketing has a global reach. Almost everyone has a mobile device capable of receiving text messages, and you don't need a high-end smartphone or a stable internet connection. 

2. Open Rates:

If your goal is to get your message seen, SMS marketing boasts an average open rate of 98%. Compare that to email's measly 20%!

3. Speed and Convenience:

SMS messages are delivered instantly and are perfect for time-sensitive information. 

Cons of SMS Marketing

1. Limited Content:

With SMS, you're constrained to 160 characters. This can challenge creativity and limit your ability to convey more complex messages.

2. Lack of Rich Media:

You can't include images, videos, or sound files. In a world where visuals are king, this can be a real drawback.

A Picture is Worth 1000 Words: MMS Marketing

 MMS steps in where SMS falls short: multimedia content. While a 160-character text message might be worth about 160 bytes, an MMS message, with its ability to include images, videos, and audio, is often much more valuable. 

Pros of MMS Marketing 

1. Rich Content:

You can include videos, pictures, and audio content, making your message more engaging and dynamic.

2. Better for Branding:

A logo or product image can create a stronger brand image and recognition compared to plain text.

3. More Information:

MMS allows for longer messages, so you can communicate more complex ideas or promotional details.

Cons of MMS Marketing 

1. Cost:

MMS messages are generally more expensive to send than SMS messages, which can add up for more extensive marketing campaigns.

2. Technical Requirements:

Your audience will need a smartphone and a decent data or Wi-Fi connection to receive and view MMS messages. 

SMS vs MMS in Action

Let's look at a couple of examples:

SMS Marketing:

Imagine a pizza shop that sends a quick SMS every Friday reading, "Get 20% off your pizza today! Use code FRIDAY20". Simple, fast, and effective.

MMS Marketing:

Now, think of a clothing brand that sends an MMS message with a photo of their new summer collection, a catchy slogan, and a message like "Our summer collection is out now! Swipe to see more and get 15% off your first purchase". This visually appealing message tells a more complete story.

Conclusion

Whether you choose SMS or MMS for your marketing campaign really depends on your audience, message, and goals. Are you going for simple and direct, or rich and engaging? Remember, even in our technologically advanced era, sometimes the simplest method can be the most powerful. Don’t shy away from a bit of colour and sound when it’s time to really dazzle!

 

Contributors
William Teig
Head of Marketing
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