5 min read

SMS Marketing – It’s Not Going Anywhere

In the age of technology, many advertisers feel that using SMS marketing is a waste of time, but the facts don’t lie. In 2020, about 60% of Australians used only their mobile phones for home telecommunication purposes. Cellcast is a leading SMS text messaging service in Australia. We offer SMS and MMS marketing tools to help clients boost their open rates and increase their conversions. SMS marketing isn’t going anywhere and here’s why we think that’s the case.

Yanire Herrera
Published on
December 13, 2023
Yanire Herrera
Customer Service Agent
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What is SMS Marketing?

The technology used for SMS marketing (short message service marketing) has been around for some years now and is a well established communication channel. Text messaging is used to get your marketing information directly to customers’ mobile devices, and is similar to email marketing. This means that people can receive your SMS marketing messages literally anywhere, anytime – every time they check their devices! It is definitely time for you to include SMS marketing in your strategy plans.

Cellcast takes it one step further offering easy bulk text messaging using a streamlined process that allows you to create your own campaign from any device.

What Are the Benefits of SMS Marketing for Your Company?

The benefits of SMS marketing are many as the information below confirms.

  • Nearly 90% of Australians own a mobile phone and over 60% of the adult population do not have a fixed-line service.
  • Mobile technology used mostly for all their telecommunications
  • Most Australians send messages via their mobile phones
  • SMS messaging is instant
  • SMS messaging shows an Excellent Open Rates – about 94% of all messages sent are opened and 78% read all SMS marketing messages they receive
  • The high ROI makes SMS messaging a cost-effective marketing tool
  • SMS Marketing is affordable with different options available
  • SMS messages can be sent in bulk
  • SMS Marketing is short, sharp, and to the point which helps keep the customer’s attention
  • There would seem to be more trust in SMS communication. About 90% of people surveyed responded that they prefer to receive SMS marketing messages above other forms of marketing communication channels

Cellcast has a dedicated team of experts in SMS Marketing. They provide businesses across the spectrum with trustworthy customized technology solutions, and also help businesses reduce communication costs and losses.

How SMS Marketing is Conquering the eCommerce Industry

It is estimated that five billion people worldwide have mobile phones and their preferred method of keeping in touch is text messaging. Brands have now realised the power of using SMS Marketing in the eCommerce space and nearly half (50%) of all mobile phone users worldwide have signed up to receive SMS marketing messages. It is estimated that by the end of this year, that number will grow to nearly 90%.

This shift to SMS communication is the result of changes in the way consumers behave and interact with brand marketing strategies, as well as advances in technology. Worldwide it is estimated that consumers spend over a trillion dollars daily using eCommerce and that their buying decision is influenced more by phone searches than using other devices. Nearly 48% of Australians confirm that they make shopping decisions based on a search done on their mobile phones, and 78% of these searches result in buying from a local business.

Why Is SMS Marketing Here to Stay?

Cellcast has been in the industry for over 10 years and knows that SMS is here to stay. We believe these are the reasons why.

1. Cultural Changes in Communication

In the early days of mobile technology, users were careful about text message usage as it was expensive. But now virtually every aspect of life today is connected to our mobile devices, and consumers spend on average five hours per day on their phone. This cultural change in communication has resulted in innovative developments in SMS messaging with unlimited number of texts as part of phone plan contracts.

This has also resulted in consumers wanting more from their devices. Advances in technology have given consumers more options to shop online, and it is estimated that 70% of Millennials do most of their shopping online. Their preferred communication method with businesses is text messages which makes mobile shopping more convenient.

2. Changes in Consumer Engagement

Customer demand for engagement with the brands they like has driven the growth in SMS Marketing messaging. Consumers in general prefer interactive communication with businesses, and the use of easy conversation and feedback. Statistics show that Millennials especially (60%) like text messaging that is two-way as it is speedy and to the point. Concise communication is also important as consumers experience more demands on their time and attention. Another change in consumer engagement is that they are more trusting of SMS text messages from brands they like and less likely to view them as spam as opposed to email communication.

3. Evolution of Brand Marketing Strategies

eCommerce has driven the evolution of brand marketing strategies with companies having to find innovative ways of reaching potential customers. Email, which has long been used as a marketing channel, has reached saturation point with approximately 269 billion emails sent every day. Nearly half of these emails are spam. SMS Marketing is an effective tool in engaging customers and cutting through all the attention and time wasters. MMS Marketing and bulk SMS messaging are other avenues that can help you grow your business.

Cellcast Can Help You Grow Your Business with SMS Marketing

Cellcast.co.au is a leading SMS messaging service in Australia. We have over 10 years experience in the industry, providing clients with SMS and MMS messaging campaigns that get results. Send an SMS blast to increase conversions.

Cell cast uses superior SMS API to easily integrate with your current programs and applications. You can send SMS online, making it easier to respond quickly to your customers. We provide detailed reports on your SMS and MMS marketing campaigns to help you increase conversions. Our mini opt out surveys give you insight into why a customer might not want to receive your text messages anymore. Contact us on 61 (03) 8560 7025 or complete this form to learn more about what we can do for you. You can also download our information pack or register here for a free trial of our services.

Yanire Herrera
Customer Service Agent
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