5 min read

How To Leverage AI to Craft Personalised SMS/MMS Campaigns

Explore the fusion of AI and communication in our latest blog, where cutting-edge AI platforms revolutionise SMS and MMS messaging for unparalleled personalisation and engagement. Learn how to harness AI for dynamic, impactful messages that resonate with your audience. Dive in now to transform your marketing strategy!

By
Lauren Burton
Published on
March 1, 2024
Contributors
Lauren Burton
Head of Customer Communications
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Welcome to the exciting world where Artificial Intelligence meets the art of communication! In today's fast-paced digital landscape, engaging your audience through SMS and MMS has become a cornerstone of effective marketing and communication strategies. But fear not, for we're about to embark on a thrilling journey where AI becomes your trusty sidekick in crafting messages that captivate, compel, and conquer!



Why AI-Powered Messages Rock:

Personalisation: AI algorithms analyse user data to tailor messages based on preferences, behaviours, and demographics, ensuring each recipient feels valued and understood.

Efficiency: Say goodbye to manual message crafting! AI platforms automate the process, saving time and resources while maintaining consistency and quality.

Engagement: By delivering relevant and interactive content, AI-powered messages grab attention and encourage participation, driving higher engagement rates and fostering stronger connections with your audience.

Examples of AI Platforms:

Chat GPT: One of the key features of chat GPT is its ability to generate responses like humans in real-time, based on the user's input. It can give natural answers to questions in a conversational tone and can generate stories, essays, and poems.

 

Google's Dialog flow: Google's Dialog flow platform empowers developers to build conversational experiences across multiple channels, including SMS. Its AI-driven capabilities enable dynamic interactions, making every conversation feel natural and engaging.

 

IBM's Watson Assistant: Watson Assistant is like having a super-smart assistant at your fingertips. With its AI prowess, it understands user intent and context, delivering tailored responses that leave a lasting impression.

Let's Get Creative: AI-Powered Prompts:

1.   Exclusive Offers: AI Prompt example: “Write me an engaging SMS for a {your offer} at {your business name}”

2.   Generating Reviews: AI Prompt example:“Make me a short template for an after-service review request”

3.   Loyalty: AI Prompt example: “write me a short loyalty-based SMS for VIP customers for {your industry}”

4.   Time based offers: AI Prompt example: “Write me a flash sale/time-based offer for {your product} at {your offer} “

5.   Price based offer: AI Prompt example: “write me a price-based SMS offer for {your business} with a call to action”.



In conclusion, the marriage of AI and messaging opens a world of endless possibilities for businesses. With the right AI platform and creative prompts, you can craft SMS and MMS messages that not only stand out in the crowd but also leave a lasting impression on your audience.

So, what are you waiting for? Let's dive into the exciting realm of AI-powered communication and unleash the full potential of your messaging strategy!

Contributors
Lauren Burton
Head of Customer Communications
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By subscribing you agree to with our Privacy Policy.
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