5 min read

Landing pages and why you need them

A crucial component of online and MMS marketing is the landing page, often known as a capture page. For example, whether someone clicks an MMS link or answers to an internet advertisement, these are the sites that load. Because we’ve moved from a text-based to an image-based culture, landing page designers now have greater leeway. More leads may be generated at a reduced cost with exceptional landing pages. Why? As a result, landing pages are focused on a single goal. Marketing agencies like Cellcast can help businesses of all sizes design landing pages that enhance conversions and produce more leads.

By
William Teig
Published on
December 13, 2023
Contributors
William Teig
Head of Marketing
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Landing page advantages based on statistics

Using landing pages may revolutionise your marketing strategy and raise your return on investment dramatically. Easy-to-navigate and well-written material increases the likelihood of a customer taking an interest in your offering. Videos and call-to-action buttons are two of the most effective ways to entice visitors to a landing page. When creating your landing pages, bear the following statistics in mind.

You should avoid sending visitors to your home page.

B2B enterprises are sending 44 percent of visitors to their homepage instead of a landing page. As a result, the likelihood of a customer becoming a customer is greatly diminished. Let’s say you run a sporting goods e-commerce business. With relation to your most recent running shoe promotion, you’ve put up an MMS marketing campaign. Customers click through but end up on your website’s main page. It takes just 8 seconds for the majority of users to leave your website if you can not lead them to the information they are looking for. Customers are more likely to convert if they are enticed to remain longer on a landing page.

A lot more is better.

Conversions may be boosted by 2.35 percent with only one landing page. You will get a 55% boost in leads if you have many landing pages Because each landing page should be focused on a specific goal, most organisations have at least 10-15 distinct ones. The use of interactive landing pages is on the rise. Creating 40 or more landing pages may increase your lead generation by 12 times. Customers who want to interact with the internet material they consume have long been put off by static landing pages. Conversions may be boosted by as much as 86% with the use of relevant videos.

Once you have everything set up, just let it take the lead.

220 percent more leads may be generated via long-term landing pages, according to estimates. All of your content should be tested on a long-term landing page to ensure success. 52 percent of companies run tests on their landing pages to see which ones provide the highest levels of conversion and generate the most interest. Your conversion rate will drop by 7% if you have a one-second delay in the loading of your landing page.

Tools for improving conversion rates are the way to go.

The majority of landing pages aren’t optimised for mobile devices. Roughly 89% of Australians already own a smartphone, and that percentage is likely to rise by the end of the year to about 92%. It is imperative that all landing pages are optimised for usage on smartphones and tablets. Your return on investment (ROI) might rise by as much as 223% when using conversion rate optimisation (CRO) solutions. Companies like Cellcast, which offer API solutions, make it simple to link their software with your existing CRM system. For maximum return on investment, you can quickly customise and monitor your landing pages from there.

Reducing the length of the input fields

A landing page’s most critical element is its form fields. It’s because of these factors that your conversion rate will rise. Form fields are susceptible to the “Goldilocks phenomenon,” a term coined by psychologists. People will abandon forms that are too long, but if they’re too short, you won’t be able to obtain the information you need to know if visitors are good prospects. To boost your conversions by more than 120 percent, use shorter form fields. The typical number of fields on a landing page is 11. Increasing this amount to 4 will result in better conversions and produce adequate leads for you.

Landing Pages are more effective in generating leads and converting those leads into sales.

All of your company’s products and services should be prominently displayed on your homepage. In this approach, you may tell present and potential customers about your company’s mission and goals, as well as what you have to offer. Your site’s other pages are generally linked from here. Landing pages are self-contained. Customers will only see the most relevant details regarding a particular campaign or call-to-action. A well-designed landing page may help your business increase conversions by matching your message to the audience you’re trying to reach. You can learn more about Cellcast’s landing page services at www.cellcast.com.au or get in touch with an expert adviser.

Contributors
William Teig
Head of Marketing
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