5 min read

Increase Conversions by Using Videos on Landing Pages

The use of videos in marketing initiatives has become all too commonplace in our technologically advanced society. Most people prefer to watch a short movie rather than read a lengthy article. Incorporating movies into your MMS messages increases open and conversion rates. In the same way, landing pages are the same. Using videos on your landing pages has been proved to improve conversions by up to 80%. If a customer isn’t interested, they’ll click away from your landing page in around 8 seconds. Adding videos to your landing page can provide your visitors a more dynamic experience and keep them there longer. Prospective customers are more likely to desire to learn more about your company’s products since they have to put in almost no effort.

By
William Teig
Published on
September 19, 2023
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William Teig
Head of Marketing
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As of this writing, YouTube has overtaken Google to become the second most popular search engine in the world. Since the mid-20th century, televisions and videos have been an integral part of our culture. As a result, the way we consume media has been profoundly altered. Adding videos to your marketing strategy can help you build stronger relationships with your present and future customers. These movies may be used to promote new products or services, and you or your workers can appear in them. Conversions go up and brand loyalty grows as a result of building trust with customers. Use videos on your landing pages to boost your conversions and return on investment. Here are the most effective methods for using video into your sales funnels.

Instead of selecting “Auto Play,” select “Press Play.”

There are benefits and drawbacks to use “auto play” on your computer. Most research show that people become annoyed when a video starts playing without their permission. It frequently causes visitors’ actions to be disrupted, resulting in an immediate exit from the page. Users still prefer to receive information by reading, despite the fact that videos have become increasingly popular. It’s possible to enhance conversions by using “auto play” videos appropriately. Using a “auto play” video at the bottom of your landing page is a superior strategy. This allows your site’s users to get a sense of where they are on your page, what resources they have at their disposal, and how they can interact with your video content. When you’re creating a landing page, put a “play” video at the top. The freedom to watch or not is highly valued by the majority of users.

Conversions are increased by using call-to-actions.

Conversions are known to be boosted by using calls-to-action. Incorporate them into your videos. Visitors that come to your site via a Facebook ad or a link in an MMS message have already clicked through to your site. In your videos, persuade your viewers to take action. Videos with clickable buttons might make it easier for viewers to take your desired action.

Try varying the duration of time

Short and lengthy videos should be used on your landing page. If you’re launching a brand-new product or service, you may need extra details. It’s possible that you’ll be adding a new computer programming course to your curriculum. The more information you provide, the more prepared your visitors will be to reap the rewards of taking your course. New items frequently benefit most from short, commercial-style movies of 30 seconds or less. Always keep in mind who you’re writing for. While millennials like fast-paced videos, more experienced viewers may prefer detailed videos.

Make it clear to visitors where they should go

In order to persuade viewers to subscribe to their channel, click a link in the description, or learn more about the creator, most YouTubers include visual cues like arrows or pointing. Using these directional cues can help you convert more customers. When it comes to purchasing a product or service, people want to know exactly where to go.

Prepare a script before you begin recording.

The easiest method to persuade people to buy your goods or service isn’t to make a freestyling video. Visitors may think that you aren’t invested in your goods if you aren’t confident or if you make too many blunders. Visitors to your landing page are more likely to trust your video if it has a well-structured script.

Do it correctly the first time, and then use it again and again.

The video you make should be geared towards your landing page, but it should also be posted to your company’s YouTube channel as well. Because videos appear 52 times more frequently in Google search results than text articles, you may expect to see a significant spike in conversions. The title and description of your movie should have perfect search engine optimisation (SEO). Observe the growth of your conversions.

Your landing pages may be transformed with videos.

There are a plethora of applications for videos. Visitors may learn about your new product or service and how it works from these staff members.. You may use them as a 30-second ad to market your online products. Visitors may learn how to utilise your products or services more effectively by watching instructional films. Creating and embedding videos into your landing page is a snap when you use a service like Cellcast. To learn more about Cellcast’s services or to chat with a specialist, go to www.cellcast.com.au.

Contributors
William Teig
Head of Marketing
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