This relabeling of Valentine’s Day expands the list of gifts. The modern world along with its newer generations is more socially aware and taking control. Millennials and Gen X are the ones who are mainly shopping till they drop on this major holiday.
Unlike previous generations, Gen Z and millennials aren’t as focused on the lovey-dovey side of Valentine’s Day. They’re more interested in having a good time. In fact, 73% of them believe that it’s the perfect time to reinforce the affection they share for their loved ones. So go ahead and market for Valentine’s Day, just make sure you’re covering all the different types of relationships people may have. Read on for some of the best tips to make sure your marketing campaigns are leaving your customers attracted to your products.
Every product can become adaptable
Valentine’s Day may have started with the idea of romance, but it’s also platonic.
Galentine’s Day! It’s become a recent trend that celebrates female friendships. It unofficially takes place the day before Valentine’s Day, so February 13. Friends take this day as a way to thank their female friends for their friendship and can incorporate anything from face masks, candles, cocktails, and other silly gifts. Plus, it can be huge for takeout. Who doesn’t want Chinese takeout followed by a movie night with your best girlfriends?
Palentine’s Day! Australians are huge pet owners, and it is estimated that one in five people will buy a special treat for their furry friend. Companies customize gifts such as heart-shaped collars or plush toys, and even heart-shaped treats. Why not get your furry companion a gift? Single or not they’ve always been there to woof you!
Get ready by creating an offer that’s hard to say no to
Your competitors are also preparing for this holiday, so you need to find a way to stand out. This can be done by:
- Creating a gift guide
- Creating a Valentine’s Day limited line or product
- Creating an ultimate couples theme line. His and her mugs anyone?
- Offering them a gift or perk like free shipping or a coupon code
- Offering product customization because who doesn’t want to stand out?
- Redesign one of your best sellers to make it Valentine themed
Use your social media
I can guarantee most of your customers use social media, which means it’s a great way to engage with them. Take some time to interact with them by creating some fun and interactive content like:
A social media contest- have your customers upload a fun image of them using your products. You can feature them in your social media profile and the one with the most votes or likes gets a freebie!
#HASHTAGIT- create a hashtag and have your customers use it when posting with your products. You can browse through the submissions and choose a favourite.
Storytime- a great way to bond with your customers is by sharing stories. Have them share their worst date story. Other customers can vote to choose the funniest one!
It’s all about self-love
Remind your customers to treat themselves. Who’s the person that will always be there for you? It’s you! Remind them to take this time to pamper themselves. “Me time” is all about taking care of yourself, because if you don’t who will? Don’t wait on someone to buy you flowers, go ahead and buy them yourself, because in the famous words of Miley Cyrus, “I can buy myself flowers”.
Anti-romance customers are still customers
Anti-Valentine’s Day is actually a thing. There are tons of people out there who feel this holiday is commercialized and overrated, so why not market to them with some sarcasm and dark humour?
Made with ♥️ in Melbourne
Hopefully, you’ve enjoyed this article and found it useful. Nowadays, Valentine’s Day can be catered to every audience, so adapt your campaigns to their liking. Just remember this holiday can be celebrated through a sexy date, movie night with the gals, or by treating yourself to some “me-time”.