5 min read

Mobile Marketing: The Secret to Making Mother’s Day Special

Mother’s Day is the third biggest retail day of the year, only falling behind Black Friday and Valentine’s Day. It’s an important holiday to celebrate our mums and anyone who has played a similar role in our lives. Small businesses are more likely to have a personal connection with their customers, thus making them more likely to share a bigger connection on this day. Whether you’re a small business or big business, SMS & MMS marketing for Mother’s Day is a great way for businesses to send out optimised messages to wish their customers a Happy Mother’s Day, remind them to place their orders, and confirm their celebratory plans.

Yanire Herrera
Published on
December 13, 2023
Yanire Herrera
Customer Service Agent
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Don’t let this opportunity to text your customers on this special day pass you by, here at Cellcast we’ve created an SMS & MMS marketing guide to help you get the most out of this cheerful holiday!

Filter your Contact List

Prior to sending your SMS & MMS campaigns make sure you’re reaching the right audience. If you’re a small business, you probably have a more established connection with your customers, so you know which of them are mums, and which are shopping for their mums. Bigger Businesses will probably have their CRMs filtered by gender, age group, etc. Once you’ve decided which customers you want to target, you can create your message content. Are you sending out an MMS to wish all those special mums a Happy Mother’s Day? Or are you sending out an SMS to remind specific customers that as Mother’s Day is coming up, and they should place their order before a specific date for it to arrive on time?

Score Big with Extra Savings

Customers are always motivated by special savings, so offering an extra discount weeks before Mother’s Day will make your customers more inclined to make their purchases with you. Shoot your customers an SMS with a text-only coupon, VIP promotion or special deal. You can also have a BOGO deal (Buy one, Get one). This is good for customers who want to buy their mum and grandma or mother-in-law a gift as well. Don’t forget to add a smart link to your SMS campaign, that way you’re able to track which of your sales came via your SMS & MMS campaigns.

A Message is Sweet, But An Image is Sweeter!

If you want to wish your motherly customers a Happy Mother’s Day why not send them an MMS? Whether you’re trying to make a sale or just celebrate this special holiday, sending a cheerful image or GIF along with a text is more likely to make an impact than just a standard text. Have a look at some of our Mother’s Day MMS templates below for some inspiration.

Alternatively, if you’re from an industry where your product demands to be seen (we’re talking to you florists), an MMS is always the way. Remind your customers how beautiful your bouquets are and how they are the perfect Mother’s Day gift. Plus, it will remind them to place their orders early to secure a beautiful bouquet, as the best one will most likely sell out!

Customised Mother’s Day Gift Sets That Impress

Some customers need an extra push when it comes to securing the perfect Mother’s Day gift, which is why having a Mother’s Day gift set with suggestions can help them make a purchase and your business make a sale. Send them an SMS with a smart link to your moulded sales page that features your best-selling products. Want to make it even better? Send them a text with personal recommendations based on previously purchased products. Add a discount code or free shipping into the text to soften the deal.

Spread Your Love Through A Unique Touch

You can offer every customer the option to choose the gift wrap and even add a personal letter to their gift. Mother’s Day has a different meaning for everyone, some customers might be buying a Mother’s Day gift for the person that’s been the most nurturing in their life. Regardless of who the gift is for it’s important to note that every individual is different. Rather than having a generic Happy Mother’s Day gift card, your customers can choose what message they want to be added to their gift or even better give them a card to allow them to handwrite their own message.

Make a Mother’s Day Impression This Year

In an era where everything is commercialised, reaching out to customers on their phones is more personable, and by far the best way to leave a memorable impression. We’ve added some SMS & MMS templates below to guide you along on this nurturing holiday.

SMS Templates

Template #1

{SiteName}: Happy Mother’s Day, {FirstName}! Treat your amazing mom to something special today. Visit our store for exclusive deals on gifts and flowers!

Template #2

{SiteName}: Happy Mother’s Day to all the hardworking and loving moms out there! {FirstName}, melt her heart with our hand-picked gift sets: {SiteUrl}

Template #3

{SiteName}: Thank you for being a loyal customer, {FirstName}. We want to wish you and your mother a very Happy Mother’s Day! Don’t forget to use the promo code MOTHERSDAY at checkout for a special discount: {SiteURL}

Template #4

{SiteName}: Hey {FirstName}, make this Mother’s Day unforgettable with our unique gifts, order now and get free shipping: {SiteUrl}.

Template #5

{SiteName}: Thank you for choosing us to be a part of your Mother’s Day celebration. We hope our products bring joy and happiness to you and your family. Happy Mother’s Day!

MMS Templates

Pro Tip: An image is more likely to leave an impression than a simple SMS, which leads to higher customer engagement.
Pro Tip: By disclosing your amazing discount right away, your subscribers are more likely to click straight away.
Pro Tip: Add emojis to make your texts extra catchy. Nothing hits better than a catchy boom!
Pro Tip: Using a fun and personal discount code will make your customers feel extra special. A special occasion is worth celebrating!

Yanire Herrera
Customer Service Agent
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