Father’s Day is one of the most heartfelt moments on the calendar. Whether you’re selling gifts, experiences, or services, SMS is a powerful way to connect with customers in the lead-up to the big day. To make your messages stand out (and not end up sounding like everyone else’s), here are five simple tips.

1. Keep It Short and Sweet

SMS works best when it’s clear and direct. Aim for one key message per text — whether that’s a discount, a reminder, or a last-minute gift idea. Think of it as a conversation, not an essay.

2. Add Personality (and Maybe a Dad Joke)

Father’s Day is the perfect excuse to have a little fun. Light-hearted humour or a classic dad joke can grab attention and make your message memorable. Example:

“👨‍🦳 Why did the coffee file a police report? It got mugged! Treat Dad to a better brew this Father’s Day ☕ [link]”

3. Create a Sense of Urgency

Remind customers that Father’s Day is coming fast. Phrases like “Ends tonight,” “Don’t miss out,” or “Final day to order” encourage action. Timing your reminder SMS the day before can make all the difference.

4. Make It Personal

Personalisation isn’t just about adding a name. Tailor your message to the kind of dad your customers are shopping for. Highlight categories like “For the tech-savvy dad,” “For the sporty dad,” or “For the foodie dad.”

5. Offer Last-Minute Solutions

Many people leave Father’s Day shopping until the eleventh hour. Offering last-minute vouchers, digital cards, or experiences ensures you can still capture sales even on the day itself.

Final Thoughts

SMS is simple, fast, and effective — making it the perfect channel for Father’s Day campaigns. Keep your messages short, fun, and timely, and you’ll connect with customers while helping them celebrate the dads who mean the most.

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