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Black Friday is fast, competitive, and full of opportunity — and your SMS campaigns need to match that energy. Whether you’re running flash sales, exclusive VIP offers, or storewide promotions, here are five expert tips to help you craft messages that grab attention and convert quickly.

1. Keep It Short and Powerful

Black Friday shoppers are bombarded with offers. Make yours stand out by being clear, concise, and action-driven.
Example:
🖤 “Black Friday is ON! Save 30% sitewide — ends midnight. Don’t miss out 👉 [link]”

2. Lead with Your Best Offer

Put your strongest deal upfront — don’t bury it. SMS should deliver instant impact.
Examples:
💥 “Doorbuster Deal: 50% off everything for the next 6 hours only!”
🛍️ “VIP Early Access — shop Black Friday before everyone else [link]”

3. Create Urgency (and Mean It)

Scarcity sells — and timing is everything.
Use phrases like:

• “Ends tonight”
• “Only 100 items left”
• “Last chance before prices rise”

Plan reminder texts for key conversion windows — one in the morning, one before the sale ends.

4. Personalise and Segment

Not every customer wants the same deal. Segment your list and tailor messages based on preferences or purchase history.
Examples:
👟 “Hey Sarah, your favourite sneakers are 40% off today only!”
💄 “Exclusive beauty sale — your go-to brands at half price 💋 [link]”

Personalised SMS campaigns consistently outperform generic blasts by over 30%.

5. Use Automation for Smarter Timing

Set up automated flows that:

• Send reminders before the sale ends
• Thank customers post-purchase
• Re-engage those who clicked but didn’t buy

Automation ensures your messages hit at the perfect moment — without manual effort.

🛒 Final Thoughts

Black Friday SMS marketing is all about speed, timing, and precision. Keep it short, relevant, and urgent — and use automation to maximise every opportunity. Done right, your messages will cut through the chaos and drive serious conversions before the weekend is over.