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Applications and Formats As the world's largest developer of participation TV formats and the most prolific producer of live interactive pay-to-play programming, Cellcast serves both the B2B and B2C entertainment sectors. In a market being transformed by new media technologies, we address the needs of broadcasters, content providers and telecommunications carriers, and at the same time directly distribute applications and programming to consumers across the spectrum of delivery platforms. We work with industry partners and clients to integrate interactive formats and applications with existing content to create participatory programming, and help develop customized solutions for media ventures facing a fragmenting multi-channel environment. Broadcast partners in Europe, the Middle East and Asia have benefited substantially in incremental revenue from our telephony-based pay-to-play and pay-to-participate programming. |
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The Group's specific and proprietary expertise in the creation and distribution of interactive programming originated with the rapid growth of our business in the
United Kingdom, one of the world¹s most competitive digital TV marketplaces. Our interactive programming can generate up to 300% greater yield than spot advertising
in the same time slot, with the services able to derive revenue from both editorial and allotted advertising time.
Interactive pay-to-play programming has likewise proven to generate significantly higher returns than average tele-shopping revenue derived from similar time slots.
A particular focus is so-called ‘conversational content’, a compelling cost-efficient format that is an emerging multi-billion dollar market segment. Live TV programs such as multiplayer games of skill and chance, dating, sports and music talkback, feature chat and picture messaging that allow audiences to express their views and share ideas and experiences in the same way that ‘talkback radio’ has empowered listeners and created a new high-growth media sector.
With our considerable expertise in the mobile entertainment environment, we continue to develop innovative user-generated content formats that meet consumer's demands to be able participate 24/7 across television and mobile devices.
