Interactive TV
Rapid changes in the worldwide television environment, arising from the growth of digital TV services and the proliferation of new media technologies, are transforming the competitive dynamics and economics of broadcasting. Broadcasters are increasingly looking to implement new channel and content strategies to capture audiences and secure new revenue streams, while reducing the operational costs involved with providing compelling new services.
Cellcast develops, aggregates and distributes an extensive portfolio of mobile and participation TV
applications. We are the world’s leading producer of live interactive pay-to-play programming, matching the needs of broadcasters with this evolving use of
mobile phones to provide a personal entertainment experience and a new revenue model from the elusive ‘audience of one’. Our proprietary formats and solutions
capture new telephony-based pay-to-play and pay-to-participate income streams that are independent of subscription fees and advertising through sharing in call
revenue generated by viewer participation.
Cellcast’s applications and programming are distributed on the Sky Digital and Freeview platforms in the UK, and the company is partnered with broadcasters and telecom networks in Europe, the Middle East, India, South-East Asia, China, and South America.
